Lead Analyst · Founder · Operator

Max Markovtsev

Founder of Purple Orange AI. I build and operate production AI systems for owner-led businesses and mid-market teams. On this site, hands-on testing is marked only when we can point to real proof.

Max Markovtsev

Before pivoting fully into AI engineering and automation, I spent over 15 years leading digital strategy at global advertising agencies including Leo Burnett, BBDO, and J. Walter Thompson. I've managed high-stakes digital initiatives for brands like P&G, Unilever, and Wrigley.

Today, I focus on the "shippable" side of AI. At Purple Orange AI, we move beyond simple prompts to build reliable, agentic workflows that integrate with existing data and systems.

The B2B SaaS space is crowded with "thin" reviews written by content farms. I built Purple Orange Stack to provide an operator's perspective without pretending every tool has the same evidence behind it. When we have real usage or captured proof, we say so; when we do not, the review stays in research mode.